12 Jun 2026
When Friday events inflate session length
Weekend tournaments can make a cohort look healthier than weekday habits allow. Here is how we separate the two.
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Field Notes
Practical notes on reading mobile gaming session trends—written for producers and live-ops leads, not generic productivity advice.
Short essays from our KL practice. Each one stays close to session length, return windows, event calendars, and soft-launch decisions.
3 May 2026
Soft-launch markets that disagree on Day-3
Two early markets can both be ‘right’ and still send opposite signals. Choose which question you are answering.
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18 Apr 2026
Reading a retention cliff without blaming content
Day-1 to Day-3 drops are rarely only ‘not enough content.’ Session timing and tutorial delay often sit underneath.
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9 Mar 2026
Export hygiene before any session brief
Broken logging mid-window wastes everyone’s time. Here is the minimum we ask clients to confirm before kickoff.
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